How to Sell More with Content Marketing

All businesses strive to increase their profit margin using various marketing strategies. Content marketing is one tactic used to improve your company’s revenue. Many advertisers overlook this form of marketing because they don’t understand its full potential. Let’s take a look at how content marketing can help your business grow and become a leader in …

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Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty. Trust is …

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Manage Your Audience with MailChimp

The foundation of every great marketing campaign is a clean, reliable list of contacts who are engaged and have permitted you to contact them. MailChimp allows you to store and manage these lists and gives you the tools you need to grow your audience. You can create as many lists as you want, but the …

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7 Tips for Instagram Marketing

Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers. So if everyone else is on Instagram, why …

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Optimize Your Website for Mobile Users

Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a mobile device. What does that mean for you and your business? It’s time to optimize your website and make it mobile friendly. The key term you need to remember is mobile. Mobile visitors are …

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Promote Your Business on Pinterest

One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience. But why use Pinterest? Pinterest is a social media network …

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