When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing. Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter …
A lot of people hoping to make money online are limited to working at it just a few hours per day or less. If you’re working a day job and are frustrated that you can’t spend more time becoming financially free, I have some good news for you. Do you know what’s even more effective …
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With the ability to personalize the online advertising experience, remarketing strategies are gaining traction as one of the most popular internet marketing strategies. Online marketers no longer must rely on keywords as their only targeting strategy. Keywords haven’t been left behind as there are methods that work alongside them such as Remarketing Lists for Search …
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No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a …
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What is a Sales Promotion? When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, …
How’s your mobile marketing working out for you? If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers. About 52% of internet traffic comes from mobile devices. While you can use your regular marketing strategies to target people …
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Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a …
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As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral.” Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to …
The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services. All …
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Once visitors arrive on your page, what can you do to help them make the decisions you want them to, such as following your CTA? To answer this question, you have to identify three things about your visitors: Why are they on your website? How do they make decisions? How can the answers to these …
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