Making the Jump from Traffic to Sales

One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors.  The more visitors a website gets (or so we’re told) the more profitable it will be.  What many marketers soon find out, however, is that traffic numbers are not always related …

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Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but …

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Increase Your Traffic with Improved Image Names

We all know the old cliché, “A Picture Speaks a Thousand Words.”  From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their …

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