Mastering Visual Content Marketing

When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing. Websites that are mobile-optimized should focus on visual content as the internet has made attention spans shorter …

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Should You Pay for Leads to Expand Your Customer List?

The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services. All …

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How to Control How Visitors Behave On Your Webpages

Once visitors arrive on your page, what can you do to help them make the decisions you want them to, such as following your CTA? To answer this question, you have to identify three things about your visitors: Why are they on your website? How do they make decisions? How can the answers to these …

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