The Most Important 2018 Social Media Trends

Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of a business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every …

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Why Your Organic Facebook Reach is Declining

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is …

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Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second …

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Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on …

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How To Use Targeted Ads To Generate Traffic With Facebook

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur, you always have to be thinking about the most effective ways to raise the profitability of your business and this seems …

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Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your …

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How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give …

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Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked for me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about …

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4 Reasons to Integrate Podcasts into Your Content Marketing Strategy

Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show. With the lack of traditional breaks for advertising as you would hear, for instance, on a …

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5 Elements that Are Impacting Your Organic Click-Through Rates

Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return …

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