No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a …
Continue reading 4 Ways to Offer Proof in Your Online Marketing Claims
Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use. There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis. The benefits this has to a marketer are clear. The problem is you need to …
Continue reading How to Integrate Social Media into Your Business
Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape. Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate …
Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it. Undoubtedly you spend a fair amount of time curating the content for …
Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case. While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There is a …
Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of a business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every …
Continue reading The Most Important 2018 Social Media Trends
With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur, you always have to be thinking about the most effective ways to raise the profitability of your business and this seems …
Continue reading How To Use Targeted Ads To Generate Traffic With Facebook
It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …
Continue reading Choosing the Most Effective Social Media Posting Times
It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes …
If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content. Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction. …
Continue reading 5 Ways to Find Content to Share on Social Media