If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale. …
Continue reading How to Create a Lead Magnet to Grow Your Email List
This video provides tips on how to create a business name that will be perfect for your venture. Choosing a business name is crucial, hence this video provides specific tips to make sure the viewer will be able to arrive at the best name that will be most liked by followers and clients alike. Bonus …
Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase …
Continue reading Simple Steps to Help Increase Your Customer Retention Rates
It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes …
Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates. As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the …
Continue reading Marketing Techniques to Target a Local Market
One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website. The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new …
Continue reading 4 Tips to Dramatically Improve the Quality of Your Content
Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads. It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from …
Continue reading How to Monetize Your Site and Increase Your Influence Using Sponsored Posts
If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email. This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a …
Continue reading Easy Solutions to Help Boost Your Email Open Rates
If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content. Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction. …
Continue reading 5 Ways to Find Content to Share on Social Media
A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%. Typically, if you’ve got low conversion rates, there are just a few areas that need to …
Michael Ezeanaka 