How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale. …

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Simple Steps to Help Increase Your Customer Retention Rates

Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase …

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Marketing Techniques to Target a Local Market

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates. As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the …

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4 Tips to Dramatically Improve the Quality of Your Content

One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website. The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new …

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How to Monetize Your Site and Increase Your Influence Using Sponsored Posts

Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads. It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from …

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Easy Solutions to Help Boost Your Email Open Rates

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email. This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a …

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5 Ways to Find Content to Share on Social Media

If you want to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content. Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction. …

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5 Tips to Instantly Boost Conversion Rates

A low conversion rate will waste your efforts to drive traffic to your website. If you can get a thousand people to visit a landing page, you’ll only get 10 new leads if your conversion rates are at 1%. Typically, if you’ve got low conversion rates, there are just a few areas that need to …

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