How to Create Winning Headlines

If you want to get people reading your articles and emails, the first thing you need to do is come up with a good attention-grabbing headline.  It should pop right out at them, make them think, and get them to click through to read the rest. There is a bit of an art to this …

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Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen …

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Learn How to Write an Effective Press Release in 4 Steps

Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic. Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details. Here’s some …

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Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your …

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Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to …

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4 Tips to Dramatically Improve the Quality of Your Content

One of the biggest obstacles that every entrepreneur faces is generating fresh content. You can only go so far with paid ads and a strong social media presence. You also need to drive traffic to your website. The best way to gain traffic, build backlinks, and increase your search rankings is to regularly publish new …

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How to Monetize Your Site and Increase Your Influence Using Sponsored Posts

Several years ago, if you could receive thousands of visitors each month, you could make decent money thanks to your on-page ads. But, people have become blind to the ads. It’s more difficult to monetize a site with the use of advertising. So, it’s time to start looking at alternative ways to make money from …

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