How Gmail Tabs Impact Email Marketing

2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage. Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for …

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How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone. That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods …

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How to Write a Great Newsletter

Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them. This means that all of that content that you worked hard to create is ignored and doesn’t help further your business …

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Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are …

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The Most Important 2018 Social Media Trends

Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of a business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every …

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Why Your Organic Facebook Reach is Declining

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is …

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Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second …

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How To Use Targeted Ads To Generate Traffic With Facebook

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur, you always have to be thinking about the most effective ways to raise the profitability of your business and this seems …

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Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your …

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