Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen …

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6 Steps to Creating a Killer Offer

There are tons of offers to promote, but few will ever have the power and uniqueness needed to put a lot of money in your pocket.  Creating your own killer offer is the way countless people have managed to build lists, generate revenue, and grow their business.  It may seem like a daunting task at …

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Joint Ventures for Fast, Easy Traffic

Traffic is the lifeblood of marketing.  Whether you’re selling a product, offering a service, or simply running a website, you need a steady stream of traffic before you can make any money. But as you might have experienced by now, generating traffic is often harder than you might expect.  There are a lot of things …

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Making it Rain (New Leads) With Article Marketing

For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list. You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s. What Has …

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Tips for Selling High End Offers on the Phone

If you’re committed to making big paydays from your online marketing efforts (instead of dribs and drabs of income), then giving new leads and customers a phone call is a great way to sell high-ticket products and services—and make big sales you would not otherwise have. What keeps a lot of people from doing this …

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Getting Profit from Facebook Ads

Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape. Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate …

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How to Improve Your Email Marketing

Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work. There are a few ways that you can …

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How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone. That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods …

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How to Write a Great Newsletter

Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them. This means that all of that content that you worked hard to create is ignored and doesn’t help further your business …

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