What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. …
In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure. The problem? Every day the ways to use online marketing seem to grow exponentially. In one blog post at Wordstream.com, they offer a guide to the top 99 Online Marketing Tools. You read that right, 99! …
Continue reading Virtual Assistants-Taking Your Online Marketing to the Next Level
No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …
Continue reading Safety Practices for Small Business Social Media Use
There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one. Long-term customers can be a great source of repeat business and quality referrals to more potential clients. If even …
One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty. Trust is …
The foundation of every great marketing campaign is a clean, reliable list of contacts who are engaged and have permitted you to contact them. MailChimp allows you to store and manage these lists and gives you the tools you need to grow your audience. You can create as many lists as you want, but the …
Periscope is a great tool to use to grow your customer base and business. Even though the application interconnects with Twitter, it provides innovative ways to connect with potential customers and followers. Live streaming is slowly becoming a player in the social media market, and while it hasn’t experienced the explosion Instagram and other social …
Today’s marketplace is becoming more and more mobile, as stats suggest that nearly fifty percent of commerce is completed via a mobile device. What does that mean for you and your business? It’s time to optimize your website and make it mobile friendly. The key term you need to remember is mobile. Mobile visitors are …
One of the current trends toward promoting your business is visual marketing, so it’s no surprise that sites like Instagram and Pinterest show increases in user engagement and involvement. With both platforms, your photos are the focus, and sharing is the commonality among the audience. But why use Pinterest? Pinterest is a social media network …
Michael Ezeanaka 