What Media Buys Are and How They Work

“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial. There are a great …

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Setting Up a Six Figure Website

The amount of money you could potentially make online is astronomical.  Plenty of people have quit their full-time jobs because they managed to set up a system that makes more money than they thought possible.  With millions of dollars being spent online every day, it’s never been easier to capture a piece of that action. …

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Making the Jump from Traffic to Sales

One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors.  The more visitors a website gets (or so we’re told) the more profitable it will be.  What many marketers soon find out, however, is that traffic numbers are not always related …

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Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen …

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Fail-Safe Tips for Effective Media Buying

Media Buys (buying packages of ad space) can be a great way to help grow your business.  Finding the right place to advertise will open up a large audience that might be receptive to your current marketing efforts. There is, however, a right way and a wrong way to do it.  These six tips will …

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What is a Sales Funnel?

If you’ve been in the internet marketing world for any amount of time, then you’ve probably heard the term “sales funnel” before.  This is a popular concept, but many people still have trouble understanding what exactly a sales funnel is. It’s really just a way of looking the whole sales process from the first contact until the …

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6 Steps to Creating a Killer Offer

There are tons of offers to promote, but few will ever have the power and uniqueness needed to put a lot of money in your pocket.  Creating your own killer offer is the way countless people have managed to build lists, generate revenue, and grow their business.  It may seem like a daunting task at …

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Joint Ventures for Fast, Easy Traffic

Traffic is the lifeblood of marketing.  Whether you’re selling a product, offering a service, or simply running a website, you need a steady stream of traffic before you can make any money. But as you might have experienced by now, generating traffic is often harder than you might expect.  There are a lot of things …

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Making it Rain (New Leads) With Article Marketing

For years, article marketing has been a free and straightforward way to get new visitors coming to your squeeze page and opting in to your email list. You may have heard article marketing is dead. Well, it isn’t…the process is just different now than it was in the late 90’s and early 2000’s. What Has …

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