Anatomy of a Good Advertisement

Advertising is a major part of marketing.  As far as some people are concerned, it’s the only thing marketing really does.  While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments. Most of the advertising you’ll do will be paid graphical …

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Are You Advertising or Engaging?

The traditional view of advertising is a bit of a one-way street.  You create a marketing strategy that is designed to deliver a particular message to your target audience.  This can be used to tell customers how your product is better than others, how it’s more affordable, or how it’s different than anything they’ve seen …

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What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to …

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How to Use Bing to Advertise

Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella. Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page …

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