When you are trying to figure out which tactics work for digital marketing, it is commonly suggested that you run A/B tests. This can give you a better picture of what your target audience responds to and how to capture their attention better. A/B testing can be used in a variety of ways. You can …
Videos have become an important tool in digital marketing. They are eye-catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging video ad on Facebook, Twitter, or in the sidebar of a webpage than they are to stop and read a link ad. Building an effective video marketing campaign for …
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Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape. Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate …
2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage. Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for …
Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work. There are a few ways that you can …
Let’s start right off the bat and make it very clear that we are not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone. That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods …
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Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them. This means that all of that content that you worked hard to create is ignored and doesn’t help further your business …
The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one. Because SEO changes what seems like almost daily, the most effective SEO practices are …
Having a corporate blog is an important digital marketing strategy. It helps with SEO, gives your customers and clients important information, helps educate new customers and clients, and is a great platform to talk about what you do and how you do it. Undoubtedly you spend a fair amount of time curating the content for …
It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is …
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