The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to …
Continue reading Tips for Triggering an Emotional Reaction in Your Sales Copy
You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away. Social media business profiles that connect with customers are more likely to …
Continue reading Creating a Social Media Business Profile That Connects with Customers
If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale. …
Continue reading How to Create a Lead Magnet to Grow Your Email List
Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase …
Continue reading Simple Steps to Help Increase Your Customer Retention Rates
It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes …
What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. …
No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …
Continue reading Safety Practices for Small Business Social Media Use
Michael Ezeanaka 