Making the Jump from Traffic to Sales

One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors.  The more visitors a website gets (or so we’re told) the more profitable it will be.  What many marketers soon find out, however, is that traffic numbers are not always related …

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Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second …

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Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on …

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Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your …

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How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give …

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Why Your Mailing List Is Your Most Powerful Online Marketing Tool

The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked for me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about …

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Content You Didn’t Know You Had and How to Use It

Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important. From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared …

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Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but …

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How to Run a Successful Giveaway for Maximum Online Exposure

There are several ways to grow your business online. From social media advertisements to PPC and content marketing, you have your pick on what to pursue. The last thing people think about when it comes to turning a profit is giving something away for free. Giveaways are a great to put your business on the …

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