Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a …
Continue reading How to Establish Trust with Your Target Demographic
If you want to get people reading your articles and emails, the first thing you need to do is come up with a good attention-grabbing headline. It should pop right out at them, make them think, and get them to click through to read the rest. There is a bit of an art to this …
Generating traffic is an important consideration for anyone that owns a website. There are a few different ways to do this, but guest blogging is one of the best. Writing a guest post for another website is a wonderful way to tap into an existing stream of visitors. Since you can include a link to …
The amount of money you could potentially make online is astronomical. Plenty of people have quit their full-time jobs because they managed to set up a system that makes more money than they thought possible. With millions of dollars being spent online every day, it’s never been easier to capture a piece of that action. …
One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors. The more visitors a website gets (or so we’re told) the more profitable it will be. What many marketers soon find out, however, is that traffic numbers are not always related …
Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second …
Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on …
Continue reading Why Your Business Growth May Become Stagnant
The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked for me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about …
Continue reading Why Your Mailing List Is Your Most Powerful Online Marketing Tool
Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important. From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared …
Continue reading Content You Didn’t Know You Had and How to Use It
Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but …
Continue reading Enhance Your Product Pages to Kick Your Conversion Rates into High Gear