The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked for me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about …
Continue reading Why Your Mailing List Is Your Most Powerful Online Marketing Tool
From time to time I get asked this question: “does it make sense to partner up with another person to build my online business?” I have mixed feelings about business partnerships and I’ll tell you why. First of all, most partnerships don’t end well. Usually, in the beginning, everything’s rosy, but then at some point, …
Continue reading “Should I partner up with someone in my online business?” (Pros Vs. Cons)
Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but …
Continue reading Enhance Your Product Pages to Kick Your Conversion Rates into High Gear
Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email. While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, …
Continue reading What Smartwatches Mean for Email Marketing Campaigns
I get a lot of questions from my email subscribers asking me how they can start their own online business, What high ticket affiliate marketing is, How they can get involved etc Even though I make out time to reply to each and every one of those emails, I thought it would be better to write a …
It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …
Continue reading Choosing the Most Effective Social Media Posting Times
Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things. Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted …
The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to …
Continue reading Tips for Triggering an Emotional Reaction in Your Sales Copy
Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. You can’t rely solely on new business. Otherwise, you’ll never grow your business. Use these simple steps to help increase …
Continue reading Simple Steps to Help Increase Your Customer Retention Rates
It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go. Tweetbot Sometimes …
Michael Ezeanaka 