An effective paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer. When pay-per-click (PPC) advertisements aren’t bringing in the sales …
Continue reading 5 Ways to Increase Paid Click Through Rates
Instagram is becoming increasingly popular. It’s a useful social media site for any entrepreneur that wants to remain updated with the latest marketing channels. As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to …
Continue reading How to Grow a Targeted Follower Base on Instagram
Have you always wanted to start a business but not sure where to begin? Perhaps you've thought about starting a home business to support you and your family but find yourself overwhelmed with information? I remember being in the same position a few years ago - not knowing where to begin. Scared of getting started …
Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic. Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details. Here’s some …
Continue reading Learn How to Write an Effective Press Release in 4 Steps
If you’re anything like me, your head is always full of to-do lists, passwords, reading material, and so many other things you can’t possibly remember. We all need a little help sometimes. Especially in the world of digital marketing, there’s always a social media account to manage, marketing materials to write, and influencers to find. …
Continue reading Best Chrome Browser Extensions for Marketing
We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any …
Continue reading Best Browser Extensions for Social Media Marketing
When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.” These were supposed to be the times when …
The digital world is pretty saturated with content. Digital marketing is the way of the future and every single business, whether they are direct competitors or not compete with each other for digital space. People have online content flung at them everywhere. From their email inboxes and social media feeds to display ads on their …
Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly. The fact is, that …
Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but …
Continue reading Enhance Your Product Pages to Kick Your Conversion Rates into High Gear
Michael Ezeanaka 