How to Market Your Service Based Business

What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  …

Continue reading How to Market Your Service Based Business

Advertisements

Increase Your Traffic with Improved Image Names

We all know the old cliché, “A Picture Speaks a Thousand Words.”  From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their …

Continue reading Increase Your Traffic with Improved Image Names

Virtual Assistants-Taking Your Online Marketing to the Next Level

In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure.  The problem?  Every day the ways to use online marketing seem to grow exponentially. In one blog post at Wordstream.com, they offer a guide to the top 99 Online Marketing Tools.  You read that right, 99!  …

Continue reading Virtual Assistants-Taking Your Online Marketing to the Next Level

Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …

Continue reading Choosing the Most Effective Social Media Posting Times

Improve Your Email Marketing with a Marketing Funnel

What is a Marketing Funnel? The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services. Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. …

Continue reading Improve Your Email Marketing with a Marketing Funnel

Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …

Continue reading Safety Practices for Small Business Social Media Use

Snapchat-The Newest Platform for Ad Targeting

If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works.   And, with most of its users being Millennials and teens, it’s easy to understand why. Although it’s expanded quite a bit since its …

Continue reading Snapchat-The Newest Platform for Ad Targeting

The Three-Legged Step Stool of Maintaining a Lasting Relationship with Your Customers

There are three different but equally important aspects of any good relationship and must be the foundation for the rest of the relationship to be built on. Whether it’s a business relationship or a personal one. Long-term customers can be a great source of repeat business and quality referrals to more potential clients. If even …

Continue reading The Three-Legged Step Stool of Maintaining a Lasting Relationship with Your Customers