Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing. Twitter has shown that: 49% of buyers will …
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What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. …
We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their …
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Marketing is one of the single most important things you need to do to succeed in the business world. The problem? It can use a lot of cash to make it work. For an entrepreneur just getting started, marketing budgets can often be practically non-existent. Fortunately, the age of the Internet has made it easier …
In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure. The problem? Every day the ways to use online marketing seem to grow exponentially. In one blog post at Wordstream.com, they offer a guide to the top 99 Online Marketing Tools. You read that right, 99! …
Continue reading Virtual Assistants-Taking Your Online Marketing to the Next Level
It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …
Continue reading Choosing the Most Effective Social Media Posting Times
What is a Marketing Funnel? The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services. Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. …
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With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them into clients has now exploded into a multitude of micro processes. However, the concept of …
No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …
Continue reading Safety Practices for Small Business Social Media Use
If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works. And, with most of its users being Millennials and teens, it’s easy to understand why. Although it’s expanded quite a bit since its …
Continue reading Snapchat-The Newest Platform for Ad Targeting
Michael Ezeanaka 