Marketing Funnel – A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services. Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients. …
Continue reading Business Funnels–Marketing and Sales–What’s the Difference?
It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …
Continue reading Choosing the Most Effective Social Media Posting Times
If you have, you know that right before the race begins the horses are chaotically ushered into their starting gates. The gates remain closed, until the gun goes off, at which point the gates open and the horses stream out like bullets from a gun, headed towards the finish-line. But until the gates open, nothing …
From e-commerce websites to furniture wholesalers, small businesses are discovering the marketing capability of Craigslist.org. If you provide a service or sell wholesale or resale products, Craigslist is a tool to add to your marketing arsenal. On Craigslist, users know they will find what they are looking for nearby, so they don’t get stuck sifting …
Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each …
Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to …
Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things. Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted …
Bing Ads is an advertising platform used to display ads on the Bing network including bing.com, yahoo.com, and aol.com. Smaller affiliates like duckduckgo.com and slickdeals.net also fall under this umbrella. Ads show up on Bing when a visitor searches just as they would on any other search engine. The top and sides of the page …
The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to …
Continue reading Tips for Triggering an Emotional Reaction in Your Sales Copy
You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away. Social media business profiles that connect with customers are more likely to …
Continue reading Creating a Social Media Business Profile That Connects with Customers
Michael Ezeanaka 