Whenever you create content, you probably want it to get shared with a lot of people. After all, shares mean that people have engaged and that your content must be amazing. Actually, this isn’t the case. While, yes, good content gets shared, shares aren’t the only indicator of powerful content and engagement. There is a …
It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is …
Continue reading Why Your Organic Facebook Reach is Declining
Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second …
Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on …
Continue reading Why Your Business Growth May Become Stagnant
If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your …
Continue reading Why You Need To Get Into The Mind Of Your Audience
The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked for me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about …
Continue reading Why Your Mailing List Is Your Most Powerful Online Marketing Tool
Click-through rates are a key metric involved with optimizing Pay-per-click ads (PPC). Click-through rates are not interchangeable with PPC or paid search ads. You probably think that your organic search results are simply a consequence of your current ranking position. However, you have much more control over this. Click-through rates can be optimized to return …
Continue reading 5 Elements that Are Impacting Your Organic Click-Through Rates
Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home. Reviews are also a valuable tool for a business to know what …
Continue reading A Halt in Traffic: Lack of Reviews is Affecting Your Business and Here’s Why
Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important. From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared …
Continue reading Content You Didn’t Know You Had and How to Use It
From time to time I get asked this question: “does it make sense to partner up with another person to build my online business?” I have mixed feelings about business partnerships and I’ll tell you why. First of all, most partnerships don’t end well. Usually, in the beginning, everything’s rosy, but then at some point, …
Continue reading “Should I partner up with someone in my online business?” (Pros Vs. Cons)
Michael Ezeanaka 