What is a Marketing Funnel? The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services. Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest. …
Continue reading Improve Your Email Marketing with a Marketing Funnel
With the over whelming success of the Digital Marketing Age, you may think that the concept of a marketing funnel is now defunct. And, yes, what used to be a fairly direct route from drawing in leads to converting them into clients has now exploded into a multitude of micro processes. However, the concept of …
No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …
Continue reading Safety Practices for Small Business Social Media Use
If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works. And, with most of its users being Millennials and teens, it’s easy to understand why. Although it’s expanded quite a bit since its …
Continue reading Snapchat-The Newest Platform for Ad Targeting
From e-commerce websites to furniture wholesalers, small businesses are discovering the marketing capability of Craigslist.org. If you provide a service or sell wholesale or resale products, Craigslist is a tool to add to your marketing arsenal. On Craigslist, users know they will find what they are looking for nearby, so they don’t get stuck sifting …
Whether they are inserted into the header or placed within the main body of text, images are an illustration of you contents core idea. Including simple images that relate to as wide an audience as possible will help maximize the work your content can do. Where Can I Find Photos? There are a number of …
Continue reading Using Images to Improve Your Content Marketing
Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts like never before. Here are 5 facts compiled from all over the internet …
Continue reading 5 Incredible Reasons You Need to Market on Pinterest
Massive email marketing campaigns are a great way to get more eyes on your newsletter or website since you can reach thousands of people at once. However, your campaign won’t be successful if nobody opens your message. According to Madison Logic, over 122 billion emails are sent an hour, so knowing how to stand out …
Continue reading 6 Ways to Improve Your Email’s Subject Lines
Cold emailing is not as awkward as cold calling, but it still can be a frightening thing to do. A well-written cold email could be the key you need to get into contact with employers, celebrities, speakers, and just about anyone else you want to contact. You might be trying to reach out to one …
Marketing online is already incredibly difficult. Sure, you have the entirety of the internet to appeal to, but it also means that you’re competing against countless other online marketers. The internet is a vast place and standing out against a sea of competitors isn’t an easy feat, but a successful online marketing campaign can easily …
Continue reading Online Marketing Myths You Probably Believe
Michael Ezeanaka 