If you have, you know that right before the race begins the horses are chaotically ushered into their starting gates. The gates remain closed, until the gun goes off, at which point the gates open and the horses stream out like bullets from a gun, headed towards the finish-line. But until the gates open, nothing …
The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to …
Continue reading Tips for Triggering an Emotional Reaction in Your Sales Copy