Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any …

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Facebook Posts: There is No Ideal Time

When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.” These were supposed to be the times when …

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Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.  Twitter has shown that:  49% of buyers will …

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Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …

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Safety Practices for Small Business Social Media Use

No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …

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Snapchat-The Newest Platform for Ad Targeting

If you are over the age of 29, you may be asking yourself, “What exactly is Snapchat???” While you’ve probably heard of it, you may still not know exactly how it works.   And, with most of its users being Millennials and teens, it’s easy to understand why. Although it’s expanded quite a bit since its …

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5 Incredible Reasons You Need to Market on Pinterest

Pinterest may not be as popular as Facebook or Instagram, but it still has a lot of potential for any company that wishes to get their brand name out there. Pinterest is an incredibly unique platform that can boost your marketing efforts like never before. Here are 5 facts compiled from all over the internet …

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Building Trust with Social Media

One thing that stands out today in the social media world we live in is that it’s important to develop a sense of trust with your followers. This is especially true for small and medium sized businesses, since the amount of trust between business and follower will only serve to build customer loyalty. Trust is …

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Marketing with Periscope

Periscope is a great tool to use to grow your customer base and business. Even though the application interconnects with Twitter, it provides innovative ways to connect with potential customers and followers. Live streaming is slowly becoming a player in the social media market, and while it hasn’t experienced the explosion Instagram and other social …

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7 Tips for Instagram Marketing

Instagram, once the red-headed stepchild of the social media world, has now turned into a runaway beer truck, exceeding 700 million users in early 2017. Businesses are now adopting the social media platform as a primary method of generating revenue. Today, Instagram boasts over 1 million advertisers. So if everyone else is on Instagram, why …

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