How to Create Winning Headlines

If you want to get people reading your articles and emails, the first thing you need to do is come up with a good attention-grabbing headline.  It should pop right out at them, make them think, and get them to click through to read the rest. There is a bit of an art to this …

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Expanding Your Content Presence

Content marketing is becoming more important than ever.  The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content.  This may sound easy but after a few months you begin to run out of ideas. Since you don’t want to keep …

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Million-Dollar Marketing on a Budget

Businesses thrive on marketing regardless of their size.  The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach.  While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much. Every major marketing campaign has a few important elements.  Large …

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Anatomy of a Good Advertisement

Advertising is a major part of marketing.  As far as some people are concerned, it’s the only thing marketing really does.  While we know this isn’t exactly true, learning how to create a good advertisement will help you get the most out of your investments. Most of the advertising you’ll do will be paid graphical …

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How to Integrate Social Media into Your Business

Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use.  There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis. The benefits this has to a marketer are clear. The problem is you need to …

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Tap Into Popular Blogs’ Traffic Flow

Generating traffic is an important consideration for anyone that owns a website.  There are a few different ways to do this, but guest blogging is one of the best. Writing a guest post for another website is a wonderful way to tap into an existing stream of visitors.  Since you can include a link to …

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What Media Buys Are and How They Work

“Media Buys” is a term you’ll often hear in marketing circles.  They are widely used, yet some people still don’t understand what they are.  To put it as simply as possible, a media buy is basically advertising space purchased on some sort of media, like a website ad or TV commercial. There are a great …

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Setting Up a Six Figure Website

The amount of money you could potentially make online is astronomical.  Plenty of people have quit their full-time jobs because they managed to set up a system that makes more money than they thought possible.  With millions of dollars being spent online every day, it’s never been easier to capture a piece of that action. …

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Making the Jump from Traffic to Sales

One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone. Now obviously, websites need visitors.  The more visitors a website gets (or so we’re told) the more profitable it will be.  What many marketers soon find out, however, is that traffic numbers are not always related …

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