Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use. There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis.
The benefits this has to a marketer are clear. The problem is you need to integrate it correctly.
A lot of marketers fail in this pivotal second piece of the puzzle. They may have some sort of social media presence but all of their efforts are disjointed. You’ll need to create an interconnected web of social media accounts that all link back to your main site if you want to get the most out of it.
It all starts with content
Without a collection of strong content on your main site, you won’t have much to share on Twitter or Facebook. Your main focus should always be on your own website and your goal should be to populate it with plenty of good content.
Once a site has been up and running for a while, it’s a good candidate for social media integration. Whenever you post something new, it should get a mention in your social media accounts. This will help maximize the traffic generation offered by every piece of content you post.
One of the best ways to do this is to share new content on sites like Facebook. Since you can do this with only a few mouse clicks, it really is one of the easiest ways to extend the usefulness of your content. It can also be a good way to subtly alert your followers to the presence of new content, which will increase the initial traffic it receives.
Sites like Twitter are wonderful for sending out quick updates about what’s happening on your own site. You should plan to produce a few major, feature type pieces at least once every month.
Twitter can be used to build excitement for this type of content before it gets posted. You can also continue to drive traffic to it after posting by mentioning how popular it is or how busy the discussion threads are.
Tumblr is a social media platform that marketers rarely talk about. It is actually one of the most popular sites on the web, and is a prime location for finding a younger demographic. The beautiful part about Tumblr is that you can include links back to your site in either text or image posts. Other people can then share or “reblog” what you post, potentially reaching a huge audience.
The real key to social media rests in the integration. It really should be integrated as a part of what you do on your website, and not handled as something else entirely.
You’ll get the most out of social media by creating a website which all leads back to your main site and the offers that can be found there.
Books by Michael Ezeanaka