No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a …
Continue reading 4 Ways to Offer Proof in Your Online Marketing Claims
Trust is generally low among consumers. In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising. So, if people don’t trust advertisements who do they trust? Their family, friends, and co-workers. You can take advantage of this trust. By establishing trust with your target demographic and making it a …
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Businesses thrive on marketing regardless of their size. The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach. While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much. Every major marketing campaign has a few important elements. Large …
If you’ve been in the internet marketing world for any amount of time, then you’ve probably heard the term “sales funnel” before. This is a popular concept, but many people still have trouble understanding what exactly a sales funnel is. It’s really just a way of looking the whole sales process from the first contact until the …
Can you imagine winning a poker tournament and walking away from half of the prize money? Picture yourself having played the rounds, having won it all, and then scooping up half of your chips and leaving the rest on the table forever. I’m banging my head on the wall just thinking about. But did you know…if you’re …
Continue reading How Phone Follow-up Can Transform the Profitability of Your Business
Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work. There are a few ways that you can …
It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm. But there is …
Continue reading Why Your Organic Facebook Reach is Declining
If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your …
Continue reading Why You Need To Get Into The Mind Of Your Audience
Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show. With the lack of traditional breaks for advertising as you would hear, for instance, on a …
Continue reading 4 Reasons to Integrate Podcasts into Your Content Marketing Strategy
From time to time I get asked this question: “does it make sense to partner up with another person to build my online business?” I have mixed feelings about business partnerships and I’ll tell you why. First of all, most partnerships don’t end well. Usually, in the beginning, everything’s rosy, but then at some point, …
Continue reading “Should I partner up with someone in my online business?” (Pros Vs. Cons)