What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email. While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, …

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Business Funnels–Marketing and Sales–What’s the Difference?

Marketing Funnel – A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services.  Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients. …

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Have you ever been to a horse track?

If you have, you know that right before the race begins the horses are chaotically ushered into their starting gates. The gates remain closed, until the gun goes off, at which point the gates open and the horses stream out like bullets from a gun, headed towards the finish-line. But until the gates open, nothing …

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Using Craigslist to Market Your Business

From e-commerce websites to furniture wholesalers, small businesses are discovering the marketing capability of Craigslist.org. If you provide a service or sell wholesale or resale products, Craigslist is a tool to add to your marketing arsenal.  On Craigslist, users know they will find what they are looking for nearby, so they don’t get stuck sifting …

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The Four Ps of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each …

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What Is People-Based Marketing?

Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort. This often means sending the same generic message to hundreds, if not thousands, or people. However, everyone is unique and therefore has unique needs. What is relevant to …

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