No matter how honest you are with your marketing efforts, consumers aren’t so quick to accept your claims without proof. When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims. Including proof isn’t hard. It’s an extra step, but it can go a …
Continue reading 4 Ways to Offer Proof in Your Online Marketing Claims
Social media has exploded in popularity, so it shouldn’t be surprising that many marketers are advocating its use. There are hundreds of millions of users across multiple social media platforms, and they interact with each other on a daily basis. The benefits this has to a marketer are clear. The problem is you need to …
Continue reading How to Integrate Social Media into Your Business
Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of a business that has to be paid attention to if a company wants to be successful. The landscape of social media is constantly changing. New platforms pop up almost every …
Continue reading The Most Important 2018 Social Media Trends
It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business. You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …
Continue reading Choosing the Most Effective Social Media Posting Times
You’re likely already using social media as a part of your marketing strategy. If you get a lot of traffic to your website and don’t get a lot of attention on social media, then your business profile may be turning potential customers away. Social media business profiles that connect with customers are more likely to …
Continue reading Creating a Social Media Business Profile That Connects with Customers
No longer the “New Kid in Town.” Social Media and its marketing resources have gone from a compulsive form of recreation for many to a fundamental piece of any business plan, large or small. What is still not readily known by many business owners and managers is that use of social media by companies and …
Continue reading Safety Practices for Small Business Social Media Use