What Smartwatches Mean for Email Marketing Campaigns

Both Apple and Samsung have created their own version of a smartwatch that link to a user’s respective smartphone. Users can send text messages, use a variety of smartwatch-enabled apps, and check their email. While smartphones have brought users conveniences like Google at their fingertips, interactive messaging features, and social media apps on the go, …

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Some will profit, some will perish (FB tip)

Big changes are happening! As you are likely aware, FB is one of the best places you can target your market, and get steady leads and sales rolling in. Yet… Facebook had a recent meeting with their investors, etc. And the hot topic? They’re hitting Max Ad Load. There’s millions of advertisers, and only so …

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Increase Your Traffic with Improved Image Names

We all know the old cliché, “A Picture Speaks a Thousand Words.”  From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their …

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My Top Tier Business (MTTB)

I get a lot of questions from my email subscribers asking me how they can start their own online business, What high ticket affiliate marketing is, How they can get involved etc Even though I make out time to reply to each and every one of those emails, I thought it would be better to write a …

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Business Funnels–Marketing and Sales–What’s the Difference?

Marketing Funnel – A system that assists in tracking the steps potential clients move through to before ultimately making a decision on the purchase of goods, or use of services.  Marketing funnels let you see at each step what you need to do to influence potential clients toward the end goal, turning them into actual clients. …

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Choosing the Most Effective Social Media Posting Times

It never fails, you received a free eBook and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information and then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, …

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Have you ever been to a horse track?

If you have, you know that right before the race begins the horses are chaotically ushered into their starting gates. The gates remain closed, until the gun goes off, at which point the gates open and the horses stream out like bullets from a gun, headed towards the finish-line. But until the gates open, nothing …

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What Millennials Want From Brands?

Whether you like it or not, millennials are becoming one of the fastest-growing demographics in the US. They will be your future customers and your future workers. With new demographics comes new ways of doing things. Millennials have gotten a bad rep. They’re lazy, they’re narcissistic, they’re entitled, and they’re the “me generation.” They’re addicted …

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Tips for Triggering an Emotional Reaction in Your Sales Copy

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people. You don’t need to spend millions to …

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